Affiliate Marketing as defined by Investopedia; “is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products or services. The third-party publishes are affiliates, and the commission fee incentivizes them find ways to promote the company.”
The above definition, while simplistic, is probably the best way to describe affiliate marketing in two sentences. Here though, we’ll be breaking it down further, fleshing out the details and giving you a few tips to get started on your affiliate marketing journey.
What is Affiliate Marketing and how does it work?
Affiliate marketing spreads the responsibility of marketing your products across many different parties. It involves three central characters: the vendor, the affiliate and the end user. Let’s break these down a bit more below in the Lucky Fish context:
The Vendor
The vendor, in this case, is Lucky Fish. Unlike an online retailer, Lucky Fish doesn’t sell any physical products; we sell bets. We would therefore need our Affiliates to market for new registrations.
The Affiliate
The Affiliate could be anyone. An individual with digital marketing skills and a bookmaker review website, an organization that sells space on 100s of websites and apps across the web and everything in-between! The Affiliate will usually have a captive audience who consume an specific type of content, with the affiliate promoting Lucky Fish’ competitions and encouraging users to sign up.
If the consumer signs up for a Lucky Fish account and starts betting, the Affiliate will earn a commission percentage based on revenue generated by consumer for Lucky Fish.
The Consumer
As we touched on above, the consumer is essentially the end-user in the Affiliate Marketing chain. The consumer can exist on any one of many platforms: social media, a website community, a forum or an app. All that really matters is that the consumer trusts the Affiliate and is willing to take their advice and sign up for a Lucky Fish account.
How does it all work?
Now that we’ve shone a spotlight on each of the three players in this little trio, let’s break down exactly how affiliate marketing works below. Remember to keep the three players in mind: The Vendor (Lucky Fish), the Affiliate and the Consumer.
Also, another thing to keep in mind is that we’ll be looking at this in the Lucky Fish context, where affiliates earn a percentage of the of the revenue generated by players who have signed up using their links. Lucky Fish employs a bespoke affiliate model. Get in touch with our Team to learn more.
There are, of course, other models that include pay-per-sale, pay-per-click and pay-per-installation to name a few. These aren’t relevant within the Lucky Fish context, but it’s useful stuff to know if you’re new to Affiliate Marketing and we’d advise you to read up on these models.
How to make money online with Affiliate Marketing
Affiliate marketing is one of the most accessible ways to make money online. It works by promoting products or services through special tracking links and earning a commission each time someone makes a purchase through your link.
To get started, you choose a niche you are passionate about, join affiliate programs such as Amazon Associates or those offered by major brands, and create content such as blog posts, YouTube videos, or social media content that provides value and includes your affiliate links.
The key to success is building trust with your audience and driving targeted traffic to your content. With consistent effort and the right strategy, affiliate marketing can grow into a reliable source of passive income.
How to start Affiliate Marketing with Lucky Fish
Getting started with affiliate marketing on Lucky Fish is simple, rewarding, and built for South African marketers who want to earn real income by promoting a trusted online betting brand.
What is Lucky Fish?
Lucky Fish is South Africa’s thrilling new online sportsbook and casino, designed for players who want nonstop action and real rewards. Whether you’re into horse racing, live sports betting, or casino games, Lucky Fish has it all.
Explore a massive selection of online slots with eye-catching themes, enjoy the adrenaline of Crash games, or take a seat at classic casino tables like blackjack and roulette. The platform is fully optimized for mobile, offers fast and secure local payments, and delivers a smooth, user-friendly experience from the moment you sign up.
For affiliates, Lucky Fish presents a high-potential opportunity in the growing South African betting market. The brand appeals to both casual players and serious punters, giving you a wide audience to target. With strong conversion rates, competitive commissions, and access to marketing assets that drive results, you can start earning from day one.
Promote a fresh, local brand that players trust and enjoy. Lucky Fish is ready to make waves, and affiliates are invited to ride the tide to success.
How to become a Lucky Fish affiliate
Visit the Lucky Fish Affiliate Program page and click “register” to start the application process.
Once approved, a member of the Lucky Fish Affiliate Team will reach out and start the onboarding process. This will provide the new Affiliate with all the info and training they require to start.
The Affiliate will then pull creative from the Lucky Fish Affiliates platform and place these banners and images on their website. The unique tracking link placed on each of these pieces of creative will track and clicks and sign-ups as well as subsequent deposits and revenue generated by these fresh players.
At the end of each month, the Affiliate will pull their reports and invoice Lucky Fish for the revenue owed to them. Keep in mind that the minimum earning before a withdrawal can be made by an Affiliate is R500.
Affiliate Marketing Tools You Need to Get Started
Affiliate marketing tools are essential for anyone looking to build a successful online income stream. These tools help you create high-quality content, track performance, and manage your affiliate links with ease.
From UTM builders and commission calculators to SEO platforms and link checkers, the right tools can streamline your workflow and boost your results. Whether you’re blogging, promoting on social media, or running email campaigns, these must-have tools will help you launch with confidence and scale your earnings more effectively.
Tips for successful Affiliate Marketing
There’s a reason some Affiliate Marketers are more successful than others. It takes real work and expertise to build a captive audience who is willing to take your advice on board. Here we’ll look at some tips that will set you on the path to Affiliate Marketing success:
Ensure people can find your website:
This is super important. If nobody is visiting your website, you aren’t going to be generating any clicks. Make sure that you are familiar with the basics of Search Engine Optimization (SEO) and implement these best practices on your site.
SEO (as defined by MOZ) “is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.”
Build trust with your audience:
Once your website’s traffic starts to pick up, you need to maintain rapport with your audience. Ideally, you want users repeatedly coming back to your site to read or engage with the latest content. Once you’ve got a returning captive audience, tailor content to their needs and establish yourself as an expert in the field. Doing so will make visitors to your site far more likely to follow your purchasing advice.
Diversify the channels through which you deliver your content:
This is a wonderful way to reach new people. Once your website is established and you’re pulling traffic you need to take your campaigns to the next level. Start creating emailers, launch social media pages for your site or review products and services on YouTube. Really, it’s up to you but find new innovative ways to put yourself out there.
Get started on you Affiliate Marketing journey with Lucky Fish.
Ready to get your Affiliate Marketing journey started with Lucky Fish? You can register as a Lucky Fish Affiliate by clicking on this link. If you have any questions or queries regarding Affiliate Marketing with Lucky Fish, feel free to reach out to us using our contact page or check out our FAQs.
